Hailey Schnese
Brand Manager, Miracle-gro @The Scotts Miracle-Gro Company
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WORK HISTORY
Brand Manager, Miracle-gro @The Scotts Miracle-Gro Company
Columbus, OH, US
Lead brand equity & innovation initiatives cross-functionally for the core Miracle-Gro business that are rooted in consumer insights-Partnered on the groundbreaking launch of the Miracle-Gro Organic portfolio, including spearheading the launch of Miracle-Gro Organic All-Natural Mulch that was the first to contain recycled materials in its packaging and highlight safety claims-Manage the launch strategy of 10+ new products from concept to commercialization-Collaborate with insights partners to execute research around key innovation opportunity areas-Serve as team lead for partnership across Canada & China teams to drive collaboration & shared learnings-Executed successful content partnerships across key influencers, such as Martha Stewart, to build brand trust with consumers-Created a robust channel strategy with 9 key retail partners including Lowe\'s, Home Depot, & Walmart -Managed a team over the mulch & plant food portfolios
EDUCATION
Taylor University
BA, Marketing
ABOUT HAILEY SCHNESE
High-achieving brand & marketing people-leader with an extensive track record in delivering successful business growth strategies for a wide range of high-profile brands. I am passionate about the projects I work on, & have trusted expertise in developing groundbreaking innovation, optimizing business operations to maximize revenue, & leading marketing campaigns to engage target audiences. What sets me apart is my ability to lead & develop teams around a shared vision, & think outside the box to provide nimble solutions to complex problems.AREAS OF EXPERTISE:Brand Management | Team Leadership | Product Development & Launch | Innovation Pipelines Brand Refresh & Modernization | Consumer Insights | P&L Ownership | Driving Sales Growth Executive Presentations | Retailer Channel Strategy | Digital Advertising | Whitespace Thinking
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