Hailey Rogers
Leading with creativity, collaboration, and strategy to create digital work that resonates.
- Role
- Senior Director of Digital Strategy at Zeta Tau Alpha Fraternity
- Location
- Pittsfield, MA, US
- LinkedIn followers
- 500 followers
About Hailey Rogers
Project management, social media and videography come together to form my professional career. Reading a brand\'s audience and knowing what type of content and tone they will engage with is the most fulfilling skill in my arsenal.
Experience
Senior Director of Digital Strategy
Aug 2025 — Present
I lead digital strategy for the national organization, overseeing multiple channels that support member engagement, growth, and brand visibility.• Direct and mentor a digital media team (Social Media Coordinator + Videographer), balancing leadership with hands-on execution• Lead integrated campaigns across social, email, web, blog, and video• Own email strategy and engagement for an ever-growing audience contacts)• Partner with executive leadership, board members, and staff teams to create messaging and content• Oversee marketing and promotion for national events and initiatives• Ensure brand consistency and mission alignment across all digital channels
Education
Samford University
Bachelor of Arts (BA), Journalism and Mass Communication, Concentration in Public Relations
2008 — 2013
Skills
- Event Photography
- Social Media
- Leadership
- Video Production
- Press Releases
- Event Planning
- Public Speaking
- Gopro
- Social Networking
- Research
- Social Media Marketing
- Final Cut Pro
- Customer Service
- Aerial Cinematography
- Event Management
- Editing
- Marketing
- Indesign
- Public Relations
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