Hailey Meuchel
Designer @ CBS Sports
- Role
- Digital Designer at Paramount
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Hailey Meuchel
As a Designer at CBS Sports for over seven years, I specialize in digital production…
Experience
Digital Designer
Oct 2018 — Present · Sacramento, CA, US
Digital Designer - CBS Sports, Paramount• Design execution across digital marketing, app, web, product, email/newsletters, editorial, social, OTT, OOH, delivering brand-consistent assets optimized for engagement and conversion. • Support product marketing efforts with compelling visual design across email, web, and app platforms. • Partner with marketing, programming, editorial, and product teams to concept and execute creative for evergreen, seasonal campaigns and tentpole events. • Maintain and evolve brand guidelines across multiple properties, driving consistency while introducing fresh, innovative design solution• Develop targeted creative assets to drive engagement and increase brand awareness for Paramount+.Associate Marketing & Graphics Manager - MaxPreps, Paramount20••••23• Designed multi-channel creative assets, including email campaigns/newsletters, web ads, product launches, print collateral, and more, enhancing brand visibility. • Collaborated with sales, product and vendors to produce on-brand collateral, ensuring alignment with marketing strategies. • Implemented A/B testing and performance insights to optimize digital campaigns, boosting user engagement and acquisition.
Education
University of California, Santa Cruz
Bachelor's degree, Sociology
2014 — 2015
ACCENT Florence Study Center, Florence, Italy
International Student, Language & Culture
2015 — 2015
Skills
- Blogging
- Research
- Microsoft Word
- Event Planning
- Advertising
- Fundraising
- Communication
- Photoshop
- Social Networking
- Nonprofits
- Social Media Marketing
- Online Advertising
- Powerpoint
- Microsoft Excel
- Marketing
- Leadership
- Adobe Illustrator
- Editing
- Indesign
- Media Relations
- Teamwork
- Microsoft Office
- Writing
- Customer Service
- Social Media
- Public Speaking
- Strategic Communications
- Digital Marketing
- Event Management
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