Hailey Thompson Bonus
Vice President @Porter Novelli
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WORK HISTORY
Vice President @Porter Novelli
Los Angeles, CA, US
Current and former clients include: Omnipod (health tech), The Recording Academy (The GRAMMYs), MusiCares, Medicine X (tech platform for health advocacy), The Latin Recording Academy, HanesBrands Inc, California Almonds, The National Honey Board, Mastercard, and more. •Develop, ideate, manage and oversee the implementation and execution of highly creative and strategic communication and content plans for clients, focused on: o Corporate/executive/enterprise communications o Campaign launches (music, consumer tech, B2B, sustainability, DE & I, etc.) o Reputation management o Thought leadership o Crisis • Lead media relations strategy, maintain strong relationships with top tier media and manage media measurement process, implementing findings in real-time • Lead and manage multi-office agency teams on program execution and empower junior staff • Drive messaging and narrative creation and refinement for various clients • Coordinate among integrated teams, internally including brand and core team members and externally including celebrities/influencers/creators, external partners / other PR firms and legal teams • Exceed co-created annual measurement goals (e.g, 700M+ earned and social media impressions in 2021, surpassing KPI goals by 48%), while maintaining financial responsibility with clients\' budgets, totaling more than $2M. • Lead ongoing proactive and reactive client counsel for multiple teams and routinely prepare executives and spokespeople for interviews and events • Oversee positioning and audience segmentation research and implementation • Build strong working relationships with clients in an ongoing and day-to-day role • Support Managing Director, SVPs and EVPs in achieving yearly and ongoing goals • Oversee new business pitches in tech/entertainment/music, general consumer, non-profit industries
EDUCATION
University of Colorado Boulder - Leeds School of Business
B.S. in Business Administration
City St George’s, University of London
Business
ABOUT HAILEY THOMPSON BONUS
Corporate Communications Leader | Purpose-Focused Storyteller | Executive & Media Relations Expert
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