Hailey Traina
Digital Media and Marketing Intern @Indianapolis Colts
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WORK HISTORY
Digital Media and Marketing Intern @Indianapolis Colts
Indianapolis, IN, US
Support digital strategy, design and development of key O&O platforms • Develop, publish and promote content across website, app and email channels• Manage content updates, push notifications, and ad placements via CMS• Utilize Formstack to build branded forms for data capture, fan engagement and campaign support• Produce and distribute analytics reports for internal teams and corporate partners• Assist with audience segmentation and customer data analysis to support campaign decisions• Contribute to automated marketing campaigns and activations through targeting, QA and execution• Build target audience lists and assist with data analysis for customer profiling and segmentation• Write copy for email, digital media, radio and broadcast• Ensure SEO and accessibility best practices across platforms• Executed push notification campaigns reaching 500K+ fans per send to boost engagement and support live game coverage• Research and report on emerging trends and technologies
EDUCATION
Eastern Florida State College
Associate of Arts - AA
Titusville High School
High School Diploma
University of Central Florida
Statistics & Media Management, Data and Communications
ABOUT HAILEY TRAINA
I’m a storyteller at heart with a love for sports, media and the art of creating engaging content. As a proud UCF alumKnight with a double degree in Media Management and Statistics, I’ve learned to blend creativity with data-driven strategy to connect teams and fans in meaningful ways. Over the past two years, I’ve had the incredible opportunity to work behind the scenes at high-profile events like March Madness, the Pro Bowl and the Concacaf Champion Cup, contributing to communications and social media efforts that bring stories to life. At UCF Athletics, I specialized in game coverage, ensuring player information was up to date across digital platforms and in game notes. During the 2024 MLS season, I assisted with press releases and built media relations on and off the field for Orlando City Soccer Club. Currently, I’m part of the digital team at the Green Bay Packers, where I help manage website and app content, build digital experiences and contribute to creative storytelling. My goal is to continue growing in sports and entertainment media—whether through digital content, media operations, or innovative storytelling that brings fans closer to the action.
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