Hailey P.
Senior Digital Marketing Specialist at Lane Transit District (LTD)
- Role
- Senior Digital Marketing Specialist at Lane Transit District (LTD)
- Location
- Eugene, OR, US
- LinkedIn followers
- 500 followers
About Hailey P.
Curious, courageous, and kind – these are the values that calibrate my internal compass…
Experience
Senior Digital Marketing Specialist
Jan 2021 — Present · Eugene, OR, US
Interpret: Transform complex, technical terms into approachable, straightforward language across print and digital communications- Empathize: Get familiar with audience through outreach, social listening, and digital analytics- Strategize: Define brand voice & tone, build digital marketing strategy, and establish strategic communication goals for social, print, web, and paid media- Execute: Plan, develop, and publish social media content, paid media campaigns, and website content- Capture: Communicate strategic narratives through brand photography and videography- Compose: Write scripts, blogs, email newsletters, ad copy, web content, social media posts, customer service responses, service alerts, fact sheets, and other copy needed for print and digital media- Refine: Edit copy for brand voice, provide art direction for digital campaigns, and apply advanced photo and video editing skills- Analyze: Evaluate effectiveness and measure results of digital marketing strategies, fine-tuning approach to achieve business goals- Learn: Keep up with best practices, compliance requirements, emerging technology, and competitor trends- Teach: Create library of standard operating procedures for job functions and cross-train team members with one-on-one and group trainings.
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