Hailey Jennings
Digital Media Coordinator @Hawthorne Advertising
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WORK HISTORY
Digital Media Coordinator @Hawthorne Advertising
Assist in the setup, execution, and optimization of programmatic media and paid social campaignsacross platforms such as The Trade Desk, Amazon DSP, Meta, Google, and others.• Monitor campaign data to ensure accuracy and consistency with known campaign setup.• Review regular reports on campaign performance, including key metrics, insights, and recommendationsfor optimization.• Assist in monitoring campaign budgets and pacing to ensure efficient use of client resources.• Support channel managers in daily client and account-related tasks.• Proactively research any observed campaign challenges and formulate actionable solutions based onfindings.• Monitor latest trends in digital advertising to improve campaign performance.• Collaborate cross-functionally with other members within the digital and account teams to ensurealignment and integration for multi-channel campaigns.• Intermediate level understanding of Excel functions and PowerPoint for communication• Completes other duties and projects, as assigned, based on company needs.
EDUCATION
Penn State University
Bachelor of Arts - BA, Digital and Print Journalism with a minor in digital media trends and analytics
ABOUT HAILEY JENNINGS
I am an analytical creative, what does that mean? It means that I am able to look at…
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