Hailey Taylor
Marketing Student at BYU | Lifecycle Marketing Intern at FamilySearch | 2+ Years in Digital Strategy & Paid Media
- Role
- Lifecycle Marketing Intern at FamilySearch
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Hailey Taylor
I’m a results-driven digital marketer with hands-on experience in strategy, paid media…
Experience
Lifecycle Marketing Intern
Jun 2025 — Present · Salt Lake City, UT, US
As a Lifecycle Marketing Intern at FamilySearch, I own and manage key marketing initiatives including newsletter channels, mbox content, and the execution of global campaigns such as Light the World and Easter. I plan, build, and optimize email marketing efforts aimed at driving engagement, retention, and user reactivation. My role includes performing in-depth QA to ensure flawless execution, accurate personalization, and alignment with brand voice. I work cross-functionally with content, design, and analytics teams to ensure messaging aligns with user behavior and organizational goals. I also leverage data insights to inform A/B testing, segmentation, and continuous performance improvements.
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