Hailey Rowan Dunnington
Digital and Customer Strategy Consulting Leader
- Role
- Senior Principal, Business Advisory Services at Slalom
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Hailey Rowan Dunnington
Hailey Rowan is a Senior Principal at Slalom Consulting focused on Customer Experience. Prior to joining Slalom, Hailey was a Federal Business Consultant at Deloitte Consulting. While at Deloitte, she acquired extensive experience in business process reengineering, digital strategy, strategic communications, program management and change management. She is a graduate of Wake Forest University with a degree in Business and Enterprise Management.
Experience
Senior Principal, Business Advisory Services
Mar 2025 — Present · Denver, CO, US
Lead Customer Strategy capability team to deliver Digital Strategy, Customer Strategy, Service Design, Go to Market Strategy, and Strategic Planning solutions for clients across industries, including financial services, technology, manufacturing, and public sector • Manage Digital Strategy engagements aimed at integrating advanced digital tools and platforms to optimize the customer experience and streamline processes; engagements include segmentation and personalization enablement, marketing automation enhancement, customer data platform use case discovery and design, chatbot design and implementation, and contact center transformation • Drive sales by proactively identifying and solutioning opportunities for Slalom to deliver, regularly exceeding sales target by 150%; develop compelling proposals, presentations, and statements of work to communicate value and return on investment • Lead cross-functional teams across product, business, and technology to design customer-centric solutions, including identifying requirements, establishing key performance indicators, and determining feasibility of analyses in current and future states• Formulate and present compelling business cases for new digital initiatives and customer strategy projects, utilizing financial modeling and market analysis to secure funding • Manage direct reports; provide coaching and mentorship to support career development, conduct performance reviews, implement development plans, and regularly solicit and provide feedback
Education
Wake Forest University
BS, Business and Enterprise Management
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