Hailey Bernard
Us Editorial Manager @Superprof
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WORK HISTORY
Us Editorial Manager @Superprof
Paris, FR
Manages a team of six freelance writers, overseeing content production toensure high-quality and SEO-optimized articles and landing pages- Grew impressions by over 10% and clicks by 20%, using tools like Ahrefs,SEMrush and Google Search Console to monitor keyword performance andoptimize content strategy- Uses YourTextGuru keyword recommendations to enhance content relevanceand optimize search intent- Develops and manages a strategic content calendar, publishing 30+ blogs andlanding pages per month to drive organic traffic- Monitors and analyzes performance metrics, adjusting strategies based on CTR,impressions, and keyword rankings for continuous growth- Implemented a quarterly newsletter that updates the company’s globaleditorial team of over 200+ freelancers on best practices and new features regarding our blog
EDUCATION
Kearney High School
High School Dipolma
WU (Vienna University of Economics and Business)
Bachelor's degree, Marketing
The University of Kansas School of Business
Bachelor's degree, Marketing
ABOUT HAILEY BERNARD
I’m an editorial and marketing professional who loves turning ideas into stories people…
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