Hailey Backus
Business Marketing & Operations
- Role
- Marketing & Communications Manager at Nail Bar Milwaukee
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Hailey Backus
With over 7 years of experience working closely with business owners, I\'ve played an integral role in shaping overall business growth — not just campaigns. Embracing a holistic approach to marketing and operations has given me key insights into what actually drives results. With small businesses, you don’t specialize — you figure it out. Without having a team behind me, I learned to step into every function of the business to guide projects from concept to completion.Being a one-woman marketing team has sharpened my ability to think both creatively and strategically. Overall, it’s pushed me to continuously evolve, be decisive, and deeply self-motivated.Core functions include: graphic design, social media, email marketing, influencer/UGC collaborations, events, print collateral, content creation, copywriting, B2B partnerships, paid media, sales strategy, analyzing data, communications, web development, project management, system administration,+ more.
Experience
Marketing & Communications Manager
Jan 2019 — Present · Milwaukee, WI, US
Education
University of Wisconsin-Milwaukee
Bachelor's degree, Journalism, Advertising, and Media Studies (JAMS)
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