Hafsa Mulla

About Hafsa Mulla

I lead product-driven PR for Anthropologie Group, transforming seasonal collections, collaborations, and top-rated assortments into compelling stories that earn high-impact media coverage.With a passion for lifestyle branding and a deep understanding of what resonates with today\'s consumers, I work cross-functionally with design, merchandising, and marketing teams to craft and execute PR campaigns that elevate visibility and strengthen brand equity across multiple touchpoints for Anthropologie & Terrain. From launching limited-edition capsules to showcasing heritage pieces, my goal is to connect our audience to the heart of our products—where creativity, design and emotion intersect.Let’s connect if you’re passionate about the power of storytelling in fashion, lifestyle or home, and how PR can shape a brand’s cultural relevance.

Experience

1. Pr & Communications, Senior Manager

   Anthropologie

   Sep 2023 — Present · Philadelphia, PA, US

Education

• Ryerson University

  Certificate, Magazine and Web Publishing

• Fashion Institute of Technology

  Introduction to Fashion Styling

  2017 — 2017

• Middlesex University

  Bachelor’s Degree (Hons), Communication and Media Studies

• Parsons School of Design - The New School

  Social Media Marketing

  2017 — 2017

Skills

• Copy Editing
• Marketing
• Visual Merchandising
• Fact-Checking
• Microsoft Office
• Sales
• Brand Management
• Fashion Consulting
• Lightroom
• Fashion Illustration
• Customer Service
• Fashion Forecasting
• Social Media
• Public Relations
• Management
• Strategy
• E-Commerce
• Design
• Social Media Marketing
• Client Liaison
• Marketing Communications Planning
• Wordpress
• Online Publishing
• Fashion Marketing
• Interior Design
• Fashion Styling
• Fashion
• Branding
• Digital Media
• Sourcing
• Leadership
• Photography
• Styling
• Event Planning
• Advertising
• Magazines
• Integrated Marketing
• Jewelry Design
• Fashion Buying
• Indesign