Haeley Hathaway

About Haeley Hathaway

I’m not your average Marketing Executive. While I’m an innovative creative at heart, possess powerful strategizing skills, and excel at A|B testing and KPI/metric tracking, I’m also an interpersonal leader, lifelong learner, and skilled at making marketing/psychology connections across industries. Bonus: I’ve been told I can plan a great promotional event!I take pride in my ability to optimize businesses and grow revenue across industries through data-driven marketing and creative brand storytelling. For example, I’ve built out end-to-end marketing strategies that include a key focus on buyer personas and journeys. These personas drove full-funnel sales enablement and content strategies that resulted in 400% growth in marketing-qualified leads within ideal client profiles and $2M+ in pipeline revenue from inbound marketing efforts alone.As a leader of marketing strategy and execution, I conduct gap analyses to drive methods for revitalizing marketing departments and scaling business revenue. I’ve overseen the following components for 3-4 clients (with separate teams of 3-10) at once:• Go-to-market and account-based management strategies• Ideal client profiles• Brand messaging and visuals• Website design and development• Inbound marketing engine structure and builds• Sales enablement• Content & SEO strategies• Full-funnel marketing communication managementYou could say I’ve mastered the art of project management! These efforts led to scaling 14 companies across various industries, increasing lead generation and more than doubling revenue. I’m passionate about the research, analysis, and networking it takes to identify and execute on custom marketing strategies and solutions.Let’s connect! Or email me at h••••••••@gmail.com Key Strengths: Marketing Strategy | Inbound Marketing | SEO Strategy | Brand Development | Ideal Customer Profiles

Experience

1. Director of Marketing

   Pia

   Jul 2025 — Present

   As Director of Marketing at Pia, I lead the company’s global marketing strategy and execution for our AI-driven automation platform built for Managed Service Providers (MSPs). This role evolved from an initial consulting engagement into full leadership of the marketing function, combining strategic planning with hands-on execution across every major marketing discipline. I focus on building and leading a full-funnel marketing organization that drives predictable, scalable revenue.Key Responsibilities & Major Duties: • Strategy & Leadership — Own marketing strategy, budget, and KPIs; build a full-funnel organization and scalable processes to drive growth. • Messaging & Positioning — Define and refine Pia’s narrative, value propositions, and competitive differentiation across all channels. • Demand Generation & Funnel Strategy — Lead integrated campaigns that create pipeline; map and optimize the funnel from lead to revenue, setting key benchmarks and leveraging HubSpot and Apollo for segmentation and reporting. • Product, Events & Digital Marketing — Guide strategy for product marketing, events, and digital programs. Oversee go-to-market plans, launches, webinars, conferences, and multi-channel campaigns to drive awareness and qualified pipeline. • Partner & Sales Enablement — Provide tools and training—pitch decks, battlecards, ROI calculators, partner collateral—to accelerate conversion and empower channel partners. • Brand & Content — Direct creative strategy and maintain brand consistency across web, social, events, and thought leadership. • Lifecycle Nurturing — Design and optimize nurture programs to boost engagement, deal velocity, and expansion opportunities. • Analytics & Optimization — Track key metrics (ROI, CPL, CAC, MQL-to-SQL) with dashboards; continuously work to refine + optimize.

Education

• California State University, Fullerton

  Bachelor's degree, Psychology

  2015 — 2019