Hae Jin Sul

About Hae Jin Sul

I am a Business Development and Marketplace Strategy leader with 12+ years of experience building markets, recruiting strategic brands, and scaling revenue from early-stage launches to $300MM+ enterprise impact.Over the past 6+ years at Amazon, I have led cross-border expansion initiatives across the U.S, Brazil, Mexico, and broader LATAM marketplaces, navigating regulatory complexity, macroeconomic headwinds, and operational constraints to drive sustainable growth. My work spans marketplace launch, strategic brand recruitment, revenue forecasting, and executive-level pipeline governance.My career has followed a consistent pattern:• Enter complex or ambiguous environments• Identify structural blockers limiting growth• Recruit and activate high-value partners• Build repeatable operating mechanisms• Scale revenue sustainablyI bring a hybrid background across retail merchandising, global marketplace economics, and tech-enabled platform governance (Salesforce, AI-driven reporting, executive inspection cadence). This allows me to operate at the intersection of strategic growth, operational execution, and cross-functional alignment.Core focus areas:• Marketplace Expansion & Cross-Border Commerce• Strategic Brand Partnerships• Revenue Growth & Forecasting• Pipeline Governance & CRM Strategy• Organizational Scaling & Talent DevelopmentFluent in Korean, with experience partnering across U.S, Asia, and LATAM markets.

Experience

1. Sr Business Development Program Manager - Fashion & Fitness

   Amazon

   May 2025 — Present · Seattle, WA, US

   Own the business development operating model supporting Premium, Core, Sports & Outdoors, and Emerging brand recruitment across multi-million-dollar revenue segments.• Enabled 137 brand signings (+37% YoY) through strategic pipeline prioritization and forecasting rigor.• Led P0–P2 framework to refocus team on $10MM–$100MM+ 3-year revenue brands, improving resource allocation.• Own executive-level pipeline inspection (WBR, MBR, OP1/OP2 cadence) providing VP visibility into signing pace and launch readiness.• Led Salesforce migration across Business Development + Strategic Partnership teams; achieved 100% CRM adoption and centralized opportunity governance.• Consolidated 10+ fragmented trackers into 2 standardized systems, reducing reporting lift ~70%.• Serve as single-threaded owner of brand lifecycle oversight from sign → onboarding → launch execution.

Education

• University of Washington

  Master of Business Administration - MBA

  2018 — 2020

• University of Washington

  Bachelor of Arts - BA, International/Global Studies

  2003 — 2007

• New York University

  Master of Science - MS, Business Analytics

  2007 — 2009