Hadley McCusker
Media and Marketing Coordinator @American Financial Services Association
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WORK HISTORY
Media and Marketing Coordinator @American Financial Services Association
Washington, DC, US
Designs digital membership and meeting marketing assets• Effectively communicates meetings and advocacy to key constituencies at the federal and state levels• Creates effective campaigns and internal and external communications for strategic initiatives• Drafts and edits blog posts, press releases, and other editorial content• Tracks media coverage and builds relationships with industry media• Analyzes metrics, campaign performance, and generates reporting
EDUCATION
Texas Christian University
Bachelor of Science (BS), Strategic Communications, Minor: General Business
Georgetown University
Master's in Public Relations & Corporate Communications
Santa Margarita Catholic High School
High School Diploma, College/University Preparatory and Advanced High School Studies
ABOUT HADLEY MCCUSKER
Hello! My name is Hadley McCusker and I am working full-time in Washington, D.C. as a Media and Marketing Coordinator at the American Financial Services Association (AFSA), specializing in communications, social media, writing, design, creative brand strategy, advertising, public relations, and relationship building. Additionally, I am pursuing my Master\'s degree at Georgetown University in Public Relations and Corporate Communications. Also in D.C, I gained agency experience at the highly-regarded public affairs and political consulting firm, SKDK as a Public Affairs Intern, where I developed daily press clips, tracked media coverage, researched policy issues, curated targeted press lists of reporters and producers, and drafted press releases, social media content, and media pitches across multiple teams.I am a 2025 Honors graduate of Texas Christian University’s Strategic Communications program with a Minor in Business. I balanced my academic studies with professional experience and was selected through a competitive process to work at Roxo, a full-service marketing and advertising agency run by TCU students in Fort Worth, Texas. My assignment supported one of Fort Worth’s successful entrepreneurs, Seven Boutique, and their vision of presenting “luxury reimagined” to discerning DFW shoppers. I developed a strategic social media campaign that engaged target audiences and amplified brand presence, resulting in an 86.3% increase in views, 143.1% increase in reach, and 353.4% increase in content interactions.While still at TCU, I completed contract work with SodaStream International, promoting their sustainability program, the Push for Better challenge, by crafting social media content to increase brand awareness and consumer engagement. I also completed contract work with Maybelline New York to create strategic social media content for their Press Play campaign tailored to Gen-Z audiences on TCU\'s campus.Prior to this, I worked as a Guest Experience Representative at South Coast Plaza, the largest collection of flagship luxury stores in North America, regularly interfacing with store representatives and customers from world-class brands. I also served as an Art Ambassador for the Orange County Museum of Art, where I studied artists’ visions and presented them to visitors and patrons. Representing both SCP and OCMA strengthened my skills in community outreach and relationship building.Public health is also a passion of mine. Earlier in my career, I worked with both the Orange County Health Care Agency and Children\'s Hospital of Orange County.
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