Hadiyah Fain
Marketing Director @ Life Services Alternatives | Creative Direction
- Role
- Marketing and Communications Director at Life Services Alternatives
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Hadiyah Fain
Hadiyah is a compassionate and thorough thought leader moving and inspiring teams of…
Experience
Marketing and Communications Director
May 2019 — Present
As a Director of Marketing & Communication I was responsible for the branding, strategic and tactical planning, and implementation of all marketing and communication activities for Life Services Alternatives (LSA). I led LSA’s Marketing Team and drove fundraising efficacy in support of our programs. I also oversaw all marketing initiatives, marketing strategy, branding, direct marketing, digital marketing, content development, multimedia, social media, and public relations and outreach events. I developed the internal marketing team and managed external agency partners. I was in charge of marketing operations like purchasing, implementing and developing best practices for a new CRM system.CORE RESPONSIBILITES & DUTIESMarketing Strategy1. Develop an annual marketing plan to meet organizational goals2. Develop strategies to cultivate existing donors and reach new audiences3. Create a digital marketing approach for online giving through campaigns and webinars4. Managing relationships with other marketing agencies5. Develop the team by providing professional development opportunities and trainingBudgeting and Financial Management1. Develop annual marketing revenue budget.2. Develop an expense budget showing projections of fundraising cost to revenue ratios for all marketing activities3. Monitor marketing expenses and ensure adherence to the budget and report on budget variances Direct Marketing1. Implement all phases of the direct marketing plan for donor acquisition and cultivation in accordance with approved strategy and plan. Act as the main liaison with marketing agencies or consultants engaged by Life Services Alternatives.Public Relations and Promotion1. Develop an annual publicity plan, op-ed\'s, and press releases2. Research best stories to pitch to the media and develop key talking points for spokespersons3. Manage the approved public relations program to ensure increasing public awareness4. Provide promotional resources as needed
Skills
- Visual Design
- Film
- Video Production
- Public Speaking
- Microsoft Office
- User Interface
- Adobe Creative Suite
- Teamwork
- Video
- Graphic Design
- Branding & Identity
- Concept Development
- Creative Direction
- Indesign
- Management
- Social Media
- Project Management
- Microsoft Powerpoint
- Marketing
- Typography
- Web Development
- Art Direction
- User Interface Design
- Css
- Event Planning
- Web Design
- Marketing Event Planning
- Market Research
- Editing
- User Experience Design
- Online Marketing
- Interaction Design
- Layout
- Adobe Photoshop
- Adobe Illustrator
- Flash
- Graphics
- Advertising
- Digital Media
- Digital Marketing
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