Dale Haden
Dtc Platforms Lead - Ux i CRO i Product i Trade Merchandising i Gtm i Marketing @Samsung Electronics
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WORK HISTORY
Dtc Platforms Lead - Ux i CRO i Product i Trade Merchandising i Gtm i Marketing @Samsung Electronics
GB
Leading the strategy, execution and optimisation of the end-to-end customer experience on Samsung.com. This includes- Leading the platform strategy for major flagship product launches, including the NEO QLED, Bespoke AI, Odyssey gaming range, and more. Recently played a key role in driving a +400% YoY sales growth following the launch of Samsung’s 2024 AI TV lineup- I play a key role in shaping the execution of the marketing campaigns calendar and driving cross-functional collaboration with marketing, commercial and senior leadership. Achieved by driving operational excellence and implementing data-driven best practices to align with strategic goals- Enhancing trading performance through strategic merchandising and optimisation of products, offers, and experiences, driving improved sales, AOV/ASP, and NPS. For example, I recently developed a product upsell marketing strategy that achieved +38% CVR and +46% AOV year-on-year- Leading the development of digital platforms by overseeing product management, design, and publishing teams to deliver both tactical and complex journey improvements- I balance UX/UI design with commercial goals utilising a Test and Learn approach to deliver improved user experiences while achieving business KPIs. A key highlight has been influencing Samsung HQ in South Korea to redesign of the global buy page experience. Pilot results achieved an 8.2% CVR uplift compared to the control.
EDUCATION
Alton College
International Baccalaureate
University of Portsmouth
Bachelor of Science (BSc), Business Economics
The York School
The Middle Years Programme (IB), International Baccalaureate
ABOUT DALE HADEN
A seasoned digital leader with over 14 years of experience in digital strategy, merchandising, product and marketing. I currently lead multi-channel shopper journeys to deliver impactful growth in digital trade. I am passionate about delivering performance improvements that align with key business goals and thrive in dynamic environments that require both strategic thinking and tactical execution.I am driven by a love for problem-solving and continuously seeking innovative ways to bring brands closer to their customers. I am highly data driven and a passionate storyteller using insights to shape customer-focused digital experiences. I am a firm believer that great results are achieved through people. As a result, I am deeply committed to collaboration and take pride in my ability to influence cross-functional teams and senior stakeholders.Outside of work, you will find me trying to keep up with my daughter which is by far my most challenging (and rewarding) role yet!
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