Nicholas Haddad

About Nicholas Haddad

A growing digital marketing leader with 10+ years of experience developing and applying digital marketing strategies to reach business goals with a track record of compelling data-backed storytelling. Expertise in digital advertising and media sales including campaign optimization, analytical problem solving, social media marketing/advertising, and product/platform knowledge. Experienced in bridging the gap between technical resources and practical application to drive organizational growth.SKILLS: Digital Advertising and Media Sales Search Media Campaigns & Technology Management Social Media Campaigns & Technology Management Display Media Campaigns & Technology Management Shopping Media Campaigns & Technology Management Measurement Solutions Upselling strategies Brand Marketing and Development Business-to-Business (B2B) Data Analytics & Strategy Customer Relationship Management Complex Problem Solving

Experience

1. Manager, Major Accounts (Automotive)

   SiriusXM

   May 2024 — Present

   Partner and collaborate with all cross-functional SXM teams Understand media objectives; translate client\'s goals into a media strategyEstablish productive, professional relationships with major personnel in assigned auto accounts across all SXM (Pandora, Satellite, Podcasts, Soundcloud, etc.) platformsProactively leads and works with sales business partner to establish performance objectives and critical milestonesProactively assesses, clarifies, and validates customer strategic needs to increase revenueLeads solution development efforts that best address client needs, while coordinating and managing the involvement of all necessary departmentsCreate, distribute and present monthly reporting on forecasted, active, close, invoiced deals and how that is pacing against planned projection.Creation of custom proposals and other materialsClient Research/Data Requests: Address specific client requests related to researchCreation of Vertical Specific Insights: benchmarks, case studies, ongoing client audience materials and performanceReporting: Oversight of campaign wrap reporting including custom reporting with research insight requestsManagement and coordination of insights and optimization of campaigns across all product linesOwns all research needs, Ad Effectiveness studies/vendors. Partners directly with Sales Research team. Insight into Mobile attributionPrepare and present Quarterly Business Reports

Education

• Northwood University

  Bachelor of Business Administration (BBA), Advertising, Marketing, and Business Management

  2009 — 2013

Skills

• Insurance
• Management
• Teamwork
• Leadership
• Time Management
• Social Networking
• Sales Management
• Customer Service
• Microsoft Word
• Public Speaking
• Marketing
• Microsoft Office
• Sales
• Powerpoint
• Microsoft Excel
• Social Media
• Finance