Hacob Khodaverdian

Associate Professor @Artcenter College Of Design

Pasadena, CA, US

Lucky to be both an instructor and a practitioner of Product Photography, sharing my love, knowledge and experience of Product photography equally with my Students and Clients.The main aim of product photography is to describe a product or an object based concept in a photographic language. With this technical language we describe what the object is all about, what is the material that it is made of, what is its exact color, shape and size, above all what would it feel like if you were to touch it. And we do this in the most esthetically pleasing style and set up possible. Product Photography has come a long way over the years. It has gone through a lot of changes and transformations, but through it all the basic ideas and techniques have remained the same. The basic idea of product photography has always been about Lighting, mainly controlling the quality of the light. Soft, hard, broad, spotty, etc.Graduated from Art Center College of Design and with 20 years of working experience, I have mastered this amazing language and practice it fluently.