Haci Celik
Digital Performance Marketing & Ai Search & Seo @DHL
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WORK HISTORY
Digital Performance Marketing & Ai Search & Seo @DHL
Bonn, DE
Chose the first-ever AI search engine monitoring tool for DHL, facilitated internal promotion, and successfully achieved broad usage of the tool• Conducted AI search engine analysis, evaluated monitoring tools, and communicated strategic insights to top management and cross-functional teams, delivering multiple tool demonstrations.• Performed comprehensive SEO performance analysis for DHL, providing actionable insights to shape the long-term SEO roadmap.• Executed keyword research and SEO audits to enhance organic traffic and improve Google search rankings for DHL.com.• Developed an AI-powered knowledge repository to streamline internal SEO resources and improve operational efficiency.• Resolved SEO content duplication across multiple domains, enhancing search visibility and indexing performance.
EDUCATION
The University of Bonn
Master of Science - MS, Economics
European-University Viadrina
Erasmus+, International Business Administration
Ege University
Bachelor's degree, Economics
ABOUT HACI CELIK
Digital Marketing professional with 5 years of experience (4 years in performance marketing, 1 year in SEO & AI Search), managing full-funnel, cross-channel campaigns (Paid Search, Paid Social, Display) with 7-figure USD annual budgets for both App and Web. I specialize in driving measurable growth across B2B and B2C markets, optimizing user acquisition, retention, and revenue, and creating award-winning, data-driven strategies.I have hands-on experience across agency, corporate, and startup environments, working with diverse industries including Retail, E-commerce, Gaming, FMCG, Health, Fintech, SaaS, and Logistics. My expertise covers end-to-end digital marketing operations, including campaign strategy, execution, optimization, A/B testing, ROAS & LTV management, and cross-channel performance tracking for both App and Web audiences.I enjoy building strategies that align marketing initiatives with business KPIs, scaling campaigns globally or locally, and leveraging insights to maximize impact. Beyond technical execution, I thrive in mentoring, collaboration, and shaping marketing initiatives that resonate with audiences.EU Blue Card holder; no sponsorship required; open to opportunities in Berlin, Cologne, Düsseldorf, Hamburg, Frankfurt, Munich, or remote EU roles.
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