Haakon Schriefer
Analytics @ Lenovo | Duke Fuqua EMBA ’28
- Role
- Senior Specialist - Marketing Measurements and Analytics at Lenovo
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Haakon Schriefer
My name is Haakon Schriefer, and I hold a Master of Science in Quantitative Management: Business Analytics from Duke University Fuqua School of Business and a Bachelor of Science in Economics and Psychology from the University of Wisconsin-Madison. I will be continuing my formal education as a member of the Duke Fuqua Executive MBA Class of 2028. My academic journey has been marked by a commitment to excellence, earning recognition as an MQM Fuqua Scholar (Top 10% of my class) and being chosen by my peers for leadership roles in student associations. Throughout my studies, I discovered a passion for translating complex technical information and data into accessible insights, aligning directly with my broader personal motivation to connect people with knowledge and opportunities they might not otherwise have. As a Data Scientist on the Artificial Intelligence and Advanced Analytics team at Ally, I have led and delivered impactful data science initiatives, building automated frameworks and training machine learning models to streamline operations and enhance business outcomes. My experience spans quantitative modeling, analytics, and cross-functional collaboration, ensuring compliance and efficiency in fast-paced environments. I am proficient in Python (scikit-learn, numpy, pandas, TensorFlow, Streamlit), R, SQL, Snowflake, Tableau, and Excel. Beyond technical expertise, I am driven by a genuine desire to make data accessible and actionable, helping individuals and organizations make informed decisions and fostering environments where people can thrive.
Experience
Senior Specialist - Marketing Measurements and Analytics
Mar 2026 — Present · Morrisville, NC, US
Education
Mineral Point High School
High School Diploma
2014 — 2018
Duke University - The Fuqua School of Business
Master's degree, Quantitative Management
University of Wisconsin-Madison
Bachelor of Science - BS, Economics and Psychology
2018 — 2022
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