Cloe Doi
Analyst & Strategy @ Capital City Bank | Optimize Growth & ROI| MBA| SQL, Power BI, VBA, Google Analytics
- Role
- Product & Marketing Analyst at Capital City Bank Group, Inc.
- Location
- Tallahassee, FL, US
- LinkedIn followers
- 500 followers
About Cloe Doi
Hi! I’m a data-driven Product & Marketing Analyst with 6+ years of experience optimizing digital products, web platforms, and online banking funnels across industries. I combine my background in marketing with product analytics, experimentation, and data-driven insights to identify growth opportunities across acquisition, activation, and retention, and translate them into actionable product strategies.Highlights include:• Analyzed user cohorts and evaluated growth opportunities for a digital banking platform, identifying actionable strategies to enhance retention, increase engagement, and drive product usage.• Applied analytics to develop pricing optimization strategies for a $200MM product portfolio, balancing customer value and revenue performance.• Optimized digital funnels and SEO strategies, driving 10× growth in qualified demand, 250% increase in conversion rate, 100% growth in engagement, and 40% reduction in bounce rate.• Managed product and lifecycle initiatives for a $10MM BPO services portfolio, improving adoption, retention, and revenue efficiency.I rely heavily on analytics and product metrics to guide prioritization and growth decisions, with hands-on experience in:• SQL, MS Access• Data visualization & dashboarding (Power BI, Tableau)• Web & product analytics (Google Analytics, Looker Studio)• Spreadsheet modeling (Advanced Excel, VBA)• Statistical analysis & experimentation (hypothesis testing, regression, A/B testing, lift analysis)I\'m always eager to learn and grow my marketing/ product management expertise. Feel free to connect with me on LinkedIn!
Experience
Product & Marketing Analyst
Jan 2025 — Present
Education
University of Wisconsin-Madison
Certificate in Business Analytics, Business Statistics
2022 — 2024
Wisconsin School of Business
Master of Business Administration - MBA, Marketing
2022 — 2024
Vietnam National University, Hanoi
Bachelor of Arts (B.A.), English
2008 — 2012
Skills
- Google Analytics
- Curating
- Subtitling
- Adobe Audition
- Powerpoint
- Microsoft Office
- Instructional Design
- Digital Marketing
- Website Updating
- Proofreading
- Editing
- E-Learning
- Interpreting
- Distance Learning
- Wordpress
- Translation
- Ad Hoc Reporting
- SEO Copywriting
- Content Marketing
- Marketing
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