Gwynne Teass

Experience

1. Associate Director, Brand Marketing and Content

   Wiley

   Mar 2021 — Present

   I’m a passionate brand marketer dedicated to inspiring engagement and enthusiasm for Wiley’s mission and its impact on the global knowledge community. With a strong foundation in AI tools like Jasper, Conductor, and DALL·E, I blend creativity with strategic thinking to deliver campaigns that resonate.At Wiley, I’ve led initiatives that brought our brand to life—both internally and externally—while driving measurable results. Key highlights include:* Oversaw the production and campaign for The Conversations, a new Wiley video series that fosters open dialogue—and sometimes healthy debate—on critical industry topics. Hosted by Jay Flynn, the series brings together thought leaders to explore how we’re collectively reimagining how information is created and shared.*Managed the launch of Explanations, a comprehensive and user-friendly AI research study from Wiley that helps journal authors understand peer use cases for AI in publishing, quantifies interest, adoption timelines, and where AI currently outperforms humans across key use cases. This study goes beyond typical industry research by presenting findings in a more practical, actionable, and human-centered way. To support this significant study, I managed the paid media campaign and internal employee engagement program.*Spearheaded the launch of Wiley’s refreshed brand through an immersive internal campaign, aligning visual identity, tone of voice, and a new brand portal with company culture.*Created and executed “Learn On,” Wiley’s first global brand campaign, using multi-channel media and geo-targeting to amplify reach and relevance.*Built a internal brand engagement program, featuring monthly activations and a successful employee brand contest, consistently exceeding KPIs.*Partnered with senior leadership to develop a unified brand content strategy that strengthened our voice and message across the organization.

Education

• Randolph-Macon College

  Bachelor of Arts - BA

Skills

• Broadcast
• Account Management
• Digital Strategy
• Digital Production
• Digital Marketing
• Broadcast Production
• Crm
• Social Media
• Presentation Development
• Creative Briefs
• Creative Direction
• Supervisory Skills
• Brand Development
• Integrated Marketing
• Marketing
• Strategy
• Online Advertising
• Social Media Marketing
• Advertising
• Agency Relations
• Marketing Strategy
• Print Production
• Interactive Advertising