Gwen Witherspoon
Vivid Life Influencer | Brand Strategist | Coach | Nonprofit Founder
- Role
- Principal & Chief Visionary Officer at Adam Red
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Gwen Witherspoon
I help visionary leaders make their brand stories vivid and create experiences to inspire change, transform culture, and enrich lives without resorting to outdated, ineffective methods. As the founder of Adam Red, I am equal parts artist and strategist, and I am the only partner you need to create the future you imagine. There is a problem only you can solve, and you partner with me and my branding agency when you are ready to build a brand, not just a business.
Experience
Principal & Chief Visionary Officer
May 2000 — Present · Atlanta, GA, US
As the Principal of Adam Red, I utilize a unique blend of innovative thinking with a tireless belief in the potential of humanity, keen business acumen, and pragmatic, relentless execution to deliver effective, strategic brand management and operational solutions for a diverse and growing portfolio of emerging brands. I am applying over three decades of experience in Marketing Communications, Entrepreneurship, Sales, and Retail Management to develop internal and external brands while operating a branding agency with a solid foundation in offering traditional and digital strategies and services.Notable Projects:• Vivid Brands: Vivid Talk™ Radio, Vivid Magazine, Vivid Talk™ LIVE, and Vivid Content Lab – Leveraging technology to launch an interactive suite of content to cultivate the visionary lifestyle and help women entrepreneurs of color get a vision for every area of life• Smallisimo – A digital magazine sharing how scale miniatures fans LIVE, MEET, LEARN & SHOP!• loveditinalaska.com – Ecommerce presence for group of family-owned retail stores in the Ted Stevens International Airport in Anchorage, Alaska: AKCo Gourmet Market, Moosetique, Kobuk to Go, Mosquito Books, an The Sourdough Mercantile• Flip Productivity System – Product development of life and action planning system to help visionaries plan their work, produce what they have planned, and spend more time at play. • Baudacity – Launch of luxury lifestyle accessory brand of fine-crafted jewellery and wears including product development, luxury wholesale business development, branding, and ecommerce website development
Education
Saint Leo University
Master of Business Administration (MBA), Master of Business Administration
2012 — 2014
Drake University
Bachelor of Arts - BA, Graphic Design
1981 — 1985
Skills
- Program Management
- Leadership Development
- Budgets
- Staff Development
- Time Management
- Community Outreach
- Entrepreneurship
- Web Development
- Leadership
- Training
- New Business Development
- Team Leadership
- Salesforce.com
- Social Networking
- Graphic Design
- Account Management
- Content Marketing
- Branding & Identity
- Project Management
- Management
- Team Building
- Public Speaking
- Event Management
- Online Marketing
- Social Media Marketing
- Microsoft Excel
- Event Planning
- Marketing Communications
- Social Media
- Marketing Strategy
- Online Advertising
- Nonprofits
- Strategic Planning
- Infusionsoft
- Product Development
- Email Marketing
- Customer Service
- Marketing
- Creative Direction
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