Gwen Harrigan
Marketing & Communications Executive: Strategic Vision • Cross-Channel, Integrated Marketing • Content Strategy ➢ I blend metrics-driven pragmatism with a drive to challenge the status-quo and try creative, new things.
- Role
- North America Marketing & Communications Experience & Culture Lead at Accenture
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Gwen Harrigan
As a seasoned Marketing & Communications Executive with more than 20 years of dedicated experience at Accenture, I have consistently thrived in orchestrating transformative marketing campaigns that transcend industry norms. My journey has been marked by dynamic B2B strategies, innovation-driven thought leadership, and collaborative leadership that spans from the C-suite to the creative minds in my teams.A few notable highlights from my career include: My pivotal role in launching the “Pivot to the Future” book set new standards, emerging as an Amazon top 10 new release. This success was seamlessly complemented by a captivating B2B podcast featuring will.i.am, which achieved a staggering downloads within just 3 months. Esteemed ad executives hailed this podcast as one of the finest ever in the realm of branded content. My efforts extended beyond traditional marketing as I spearheaded a Juneteenth event in partnership with the iconic Apollo Theater. This collaboration brought together stars Pharrell Williams and Emmanuel Acho to drive the importance of inclusion and diversity through impactful conversations. My tenure included conceptualizing and nurturing the Accenture Global CIO Council and Forum, uniting 200+ CIOs from Fortune 500 enterprises. This strategic initiative not only established Accenture as a trusted advisor but also became a cornerstone event for clients, creating lasting value through executive engagement.I excel in crafting compelling brand messaging, establishing C-suite relationships, and driving stakeholder engagement. With a keen eye on global budget management and an unwavering commitment to team empowerment, I\'ve nurtured a culture of thought leadership and creative synergy.My journey is defined by a passion for driving change through strategic marketing and leadership. I\'ve masterfully cultivated collaborative relationships, empowered teams, and positioned Accenture as a thought leader. My commitment to driving brand growth and fostering meaningful conversations positions me as an innovative force in the marketing landscape.
Experience
North America Marketing & Communications Experience & Culture Lead
Sep 2022 — Present · Detroit, MI, US
Currently, I serve as the North America Marketing & Communications Experience & Culture Lead. In this capacity, I lead our marketing team that shapes and executes strategies that create a unified and engaging employee experience across the entire lifecycle. My role involves overseeing inclusion & diversity communications and corporate citizenship marketing initiatives. I orchestrate end-to-end strategies that foster connections, build human narratives, and integrate internal and external communication channels.
Education
Eastern Michigan University
Bachelor's degree
The University of Chicago
Master’s Degree
Skills
- Strategy
- Integrated Marketing
- Social Media
- Thought Leadership
- Digital Marketing
- Social Media Marketing
- Business Strategy
- Strategic Planning
- Crm
- Marketing Strategy
- Leadership
- Program Management
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