Gwen Greig
Successful digital and social media marketer with 15 years of experience creating online social communities that thrive.
- Role
- Co-founder and Director of Digital & Social Media Marketing at Wahine Media
- Location
- Auburn, CA, US
- LinkedIn followers
- 500 followers
About Gwen Greig
I am an entrepreneur, digital marketing maestro, and creative. I tend to dive headfirst…
Experience
Co-founder and Director of Digital & Social Media Marketing
Aug 2010 — Present
As the Director of Digital Marketing, I manage and spearhead up to 12 client projects simultaneously—each project requiring team leadership and strategic guidance, original content creation for 4-10 social media profiles (up to 120 profiles collectively), daily community management, regular website updates and blog content, social ad management, email campaigns, social advertising, KPI tracking and analysis.Skills & Expertise (15 years)Leadership: In-depth experience in project management, team leadership, public speaking, training, building teams, cross-department collaboration, and accountability.Trends: up to date on digital marketing trends, best practices, and finding out of the box solutions.Strategy: design strategic plans that encompass roles & responsibilities, workflows, tools & technology, content standards, sharing protocols, editorial planning, and community management.Content: expert knowledge in content for social media, website, blog, email, podcast and print.Storytelling: ability to tell sophisticated stories that connect with people and humanize brands.Design & creation: experience in photography, videography, and graphic design.Websites: design and build content rich, user-centric, and SEO optimized websites.Analytics: develop universal metrics and key performance indicators (KPIs) to track trends, benchmarks, and effectiveness of marketing & communication efforts.Asset management: digital asset management including familiarity with copyright and best practices, technology solutions, and acquiring asset release.PR & media: collaboration with teams and contractors on developing press releases and media kits. Community building: Experience with user generated content, influencer collaborations, and content creator partnerships.Community management: Expert experience in social media monitoring, developing comment banks and reference guides and PR protocols.Branding: branding and logos, brand guide creation, and SWAG design.
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