Gwendolyn Elizabeth McLaughlin

About Gwendolyn Elizabeth McLaughlin

As the Event Planner at OMNIA Partners, the leading Group Purchasing Organization (GPO), where I focus on creating impactful experiences that strengthen relationships and drive engagement. My role spans planning and executing field marketing events that showcase our brand, organizing employee engagement initiatives to foster a positive culture, and providing seamless internal meeting support for key business objectives. I also manage offsite meetings that encourage collaboration and innovation, while overseeing employee store operations to ensure a smooth and rewarding experience for our team. Every event I plan reflects OMNIA Partners’ commitment to delivering value and building connections across our network.

Experience

1. Event Planner

   OMNIA Partners

   Mar 2025 — Present · Franklin, TN, US

   Plan and execute high-impact corporate events within the private Procurement sector, managing every phase from strategy and design to on-site coordination and post-event analysis. Overseeing logistics, vendor partnerships, client engagement, and budget management to ensure seamless, cost-effective, and goal-driven event delivery.I leverage tools like Microsoft Office, CVENT, Salesforce, and Canva to streamline operations and enhance event marketing. I take a data-informed approach to measuring event success and ROI, while also designing creative assets—such as invitations, signage, and presentations—to boost engagement and participation.My portfolio includes- Managing logistics, registration, and sponsorships for 200+ private sector tradeshows annually - Coordinating company-wide networking events with evolving formats - Organizing supplier executive incentive trips and internal meetings - Producing a biennial conference with 400+ attendees

Education

• Abingdon High School

  Advanced Diploma

  2015 — 2019

• University of Tennessee, Knoxville

  Bachelor's degree, Retail and Merchandising Management

  2020