Gwen Darling
Senior Product Manager, Incident Response @Arctic Wolf
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WORK HISTORY
Senior Product Manager, Incident Response @Arctic Wolf
Waterloo, ON, CA
Leading Arctic Wolf\'s Incident Response product strategy and P&L, driving transformation in the IR business through platform-first innovation. Managing multi-product portfolio, partnering with C-suite on revenue strategy, and executing international expansion across multiple regions. Business Impac & Revenue Leadership- Launched Incident360 Retainer product generating 200%+ of sales projectsions in forst 2 quarters- Manage IR product portfolio P&L with 80% margins, owning pricing, packaging, and channel strategy - Driving 67%+CAGR growth trajectory through business model transformation from one-time engagements to recurring platform revenue- Positioned Arctic Wolf as a Market innovator featured in IDC Market Note \"Why Didn\'t Anyone Think of This Before?\"(July, 2025) See attachedStrategic Leadership & Executive Partnership- Partner directly with executive leadership on IR-to-ARR conversion strategyPresent quarterly business reviews to VP+ leadership (Corporate QBR) on IR product performance, and strategy- Own and execute 3-5-yr product roadmap - Built IR-to-SOC conversion funnel integration of IR with EDR, and platform available security products to demonstrate full platform value during crisis moments -Navigate sophisticated stakeholder ecosystem including insurance carriers (panel placement, tiered program), MSP/MSSP/Resale partners, and internal organizational dynamicsCross-Functional Influence & Scope- Make portfolio-level trade off decisions on resource allocation, roadmap sequencing, and build-vs-integrate across multi-year strategy- Own go-to-market strategy for partner channel: assess regional retainer needs, provide market fit for partner sales, enable channel with products they can wrap their offerings around- Manage regulatory compliance requirements internationally- Coordinate across 6+ product and R&D teams to deliver integrated customer experiences
EDUCATION
Mohawk College
Accounting and Business/Management
Wilfrid Laurier University
Honours Bachelor of Arts - (Hons) BA , Economics with Financial Management
SKILLS
ABOUT GWEN DARLING
I thrive at the intersection of product, revenue, and organizational transformation. I own P&L, partner with C-suite, and make decisions that reshape how companies prepare for and respond to cyber threats. What I do- Build products that become business lines, not just features- Turn one-time transactions into recurring platform revenue- Navigate complex stakeholder ecosystems (Insurance carriers, security partners, internal teams)- Execute multi-year strategy while shipping quarterly valueWhat drives me; Creating competitive moats through product integration and innovation.I speak fluent: Product strategy, P&L management, B2B SaaS, incident response, cybersecurity, go-to-market, and stakeholder chess.
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