Gwen Petronzio
Senior Director, Marketing at Audible, Inc.
- Role
- Senior Director, Awareness Paid Media - North America and Latam at Audible
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Gwen Petronzio
Accomplished marketing leader with extensive experience developing consistent, powerful brand messaging and campaigns to diverse customer segments across multiple media channels. Expert at using consumer insights, market research, and analytics to position competitively, acquire new customers, increase consumer loyalty and enhance market share. Successful at managing multiple creative and media agencies, as well as leading internal cross-functional teams of creative, merchandise, operations, and analytic resources.
Experience
Senior Director, Awareness Paid Media - North America and Latam
Oct 2015 — Present · New York, NY, US
Education
Emory University - Goizueta Business School
MBA
2005 — 2007
Haverford College
BA
1997 — 2001
Skills
- E-Commerce
- Crm
- Marketing
- Competitive Analysis
- Market Research
- Marketing Strategy
- Social Media Marketing
- Analysis
- Cross-Functional Team Leadership
- Budgets
- Customer Acquisition
- Strategy
- Online Marketing
- Digital Strategy
- Customer Insight
- Strategic Planning
- Analytics
- Advertising
- Integrated Marketing
- Budgeting
- Leadership
- Email Marketing
- Digital Marketing
- Social Media
- Relationship Marketing
- Direct Mail
- Management
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