Gwen Friedow
President @Gwen Friedow Consulting, Llc
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WORK HISTORY
President @Gwen Friedow Consulting, Llc
Independent marketing consultant with services including:*Business and brand strategy - mission & vision, strategic planning, market opportunity assessment, competitive analysis, brand & portfolio strategy, target segmentation, journey mapping, and new product marketing*Insights development - qualitative & quantitative, segmentation studies, benchmarking & tracking, and creative & brand lift testing *Facilitation - planning teams, task forces, advisory groups, focus groups, and stakeholder interviews
EDUCATION
Iowa State University
BA, Journalism - emphasis in Advertising
SMU Cox School of Business
MBA, General Business
ABOUT GWEN FRIEDOW
Building businesses and brands is what drives me. Leveraging my expertise in B2B2C…
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