Gina V. Cecchetti
Sr Associate Director of Graduate Admissions @University Of Pittsburgh Joseph M. Katz Graduate School Of Business
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WORK HISTORY
Sr Associate Director of Graduate Admissions @University Of Pittsburgh Joseph M. Katz Graduate School Of Business
Pittsburgh, PA, US
I lead recruitment and yield strategy for MBA and MS graduate business programs, overseeing the full prospective student lifecycle from inquiry through enrollment. My work focuses on driving enrollment outcomes through data-informed strategy, personalized outreach, and high-impact recruitment experiences.Key Responsibilities & Impact• Lead recruitment and yield strategy for MBA and MS programs, supporting annual enrollment targets across multiple degree programs• Travel nationally and internationally to recruit prospective students, representing the programs at dozens of recruitment events and partner institutions each year• Meet one-on-one with hundreds of prospective students annually to provide program advising, admissions guidance, and enrollment counseling• Lead the full lifecycle – strategy, creation, development, and implementation – of end-to-end email journeys and targeted recruitment campaigns in Salesforce, managing the communications per cycle• Create and manage Salesforce campaigns that support end-to-end email journeys, targeted outreach, and recruitment automation• Develop and manage multi-channel outreach strategies that drive inquiry generation, application growth, and yield• Plan and oversee on-campus and virtual recruitment events, including large-scale information sessions, admitted student programs, and yield events engaging hundreds of attendees annually• Collaborate cross-functionally to continuously optimize recruitment messaging, engagement strategies, and the overall candidate experience using data and performance insights
EDUCATION
University of Pittsburgh
M.Ed., Administrative and Policy Studies
Westminster College (PA)
Bachelor of Arts (B.A.), Political Science
SKILLS
ABOUT GINA V. CECCHETTI
As a Higher Education and Recruiting Expert, I have consistently solved pressing problems for world-class universities including Duquesne University, University of Pittsburgh, Case Western Reserve University, and Top 20 MBA program Carnegie Mellon University Tepper School of Business.In roles including Director of Admissions, I have evaluated of program applicants, managing the full-cycle evaluation process including sourcing, application/resume review, interviewing, and closing. I have consistently built trust with applicants and internal stakeholders including Deans, executive leadership, career services, and alumni boards, identifying innovative marketing and outreach strategies to attract new talent. I understand the unique challenges faced in Higher Education and actively work to improve outcomes for both applicants and universities.My proudest career accomplishment is my work as Director of Admissions of Duquesne University’s School of Law. I was instrumental to transforming the unranked program to a ranking above 130 in US News & World Report. As part of this work, we increased the 1st year class size by 26%, generated $1M+ in additional revenue, maintained our scholarship budget of $3.5M, received a record number of applications, and surpassed all key performance indicators (KPIs). Some of my strategies for achieving these goals include utilizing social media (Facebook and Instagram) to identify and better target potential candidates and strengthening class quality through outreach, alumni relationships, scholarships, and program marketing.I consistently grow my skill base, earning my M.Ed. with a thesis in Minority Recruitment within Graduate Admissions. I have used this knowledge to develop strategies for attracting and yielding higher levels of women and minorities in MBA and Law School classes, boosting Tepper’s women applicant rate by 40% in the 20••••22 application cycle through relationship building, strategic alliances, and insightful events and programming. I increased enrollment of underrepresented minority students at Case Western and improved overall yield by 40% for the University of Pittsburgh Katz School of Business Ph.D. program through our “Seal the Deal” program with a comprehensive digital marketing and electronic newsletter campaign.Please feel free to connect with me – I am always looking to learn from like-minded people.
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