Guy Peluso
Business Development, Marketing and Partnerships Leader - SaaS | LC/NC | AI | Cloud | DATA | Analytics | Outcomes as a Service
- Role
- Marketing Lead - Civil Sector at Booz Allen Hamilton
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Guy Peluso
Consultative and analytical business development, marketing and partnerships leader with…
Experience
Marketing Lead - Civil Sector
Oct 2020 — Present · Columbus, OH, US
Led PTEMS (Product & Technology Ecosystem Management Solutions) brand development, strategic marketing and digital campaigns resulting in $925M award and Liberty IT acquisition• Created brand identity, value proposition, and market positioning, presenting to stakeholders and partners, internally & externally• Developed and executed multi-channel marketing strategies for HDSO (Health DevSecOps) including social media, thought leadership and industry events, leading to a $725M contract award• Directed campaign execution for DAIMO (Data & Analytics Integrated Modernization and Operations) targeting a $500M opportunity• Devised strategy for the Civil sector, Health / VA market codes, aligning marketing with growth leadership, business development and delivery portfolio objectives• Promoted Salesforce C4E firm-wide, presenting AI capabilities and LC/NC use cases
Skills
- Analytics
- Sales Operations
- Strategy
- Business Strategy
- Saas
- Leadership
- Advertising
- Wine
- Sales Management
- Marketing
- P&L Management
- Customer Relationship Management (Crm)
- Product Management
- Crm
- Product Development
- Sales
- Business Development
- Digital Marketing
- Social Media
- Account Management
- Competitive Analysis
- Retail
- Selling
- Start-Ups
- Management
- New Business Development
- Negotiation
- Market Analysis
- Strategic Planning
- Product Launch
- Strategic Partnerships
- Online Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media Marketing
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