Guylaine Guerette
Marketing Leader | Brand & Omni-Channel Strategist | Driving Growth through Integrated Campaigns, Content & Communications
- Role
- Senior Marketing Manager at MicroCare, LLC
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Guylaine Guerette
Accomplished marketing leader and omni-channel strategist with extensive experience…
Experience
Senior Marketing Manager
Dec 2016 — Present · Hartford, CT, US
Responsible for leading the development, implementation, and performance tracking of all global marketing initiatives for MicroCare. I define and communicate the corporate brand through a unified omni-channel marketing strategy that integrates digital, print, and experiential platforms to deliver a seamless customer experience.Key responsibilities include overseeing website strategy and optimization, developing targeted social media and content marketing programs, producing sales collateral and technical literature, and managing advertising, trade shows, and public relations efforts. I collaborate closely with Regional Sales Managers and Product Managers to align brand messaging, market positioning, and go-to-market strategies across all business units and global markets.By leveraging data-driven insights and customer feedback, I design and execute campaigns that drive awareness, engagement, and sales growth across the MicroCare diverse verticals, including manufacturing, electronics, automotive, aerospace & defense, medical device OEM, fiber optics, and healthcare infection prevention.
Education
Endicott College
Associate of Science (A.S.)
Endicott College
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Skills
- Account Management
- Sales
- Integrated Marketing
- Content Management Systems (Cms)
- Product Marketing
- Merchandising
- Social Media Marketing
- Creative Strategy
- Leadership
- Marketing Management
- New Product Implementations
- Retail
- B2b
- Direct Marketing
- Brand Management
- Cross-Functional Team Leadership
- B2c
- Marketing Strategy
- Product Management
- Customer Retention
- Content Management
- Customer Service
- Advertising
- Web Content
- Cross-Cultural Teams
- Strategic Planning
- Multi-Channel Marketing
- E-Commerce
- Business Development
- Digital Marketing
- Product Development
- B2b Marketing
- Purchasing
- Marketing Communications
- SEO Copywriting
- Social Media
- Management
- Online Content Creation
- Team Leadership
- Marketing
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