Guy Lafreniere

Acosta Natural Specialty Sales - Customer Manager @Acosta Group Canada

Victoria, BC, CA

Key Responsibilities & Accomplishments:Responsibilities:* Selling business building strategies, executing promotions, increasing distribution and driving top-line results, increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta* Managing multiple businesses, communicating Customer priorities to Client Services and Retail teams to deliver business objectives, achieving goals and results at the lowest possible cost while maximizing revenue* Developing relationships and serving as customer’s primary point of contact on client-specific issues (i.e. Category Management, Consumer Shopping Behavior, and Promotion Strategies) and working with both clients and customers at a corporate level, within various retail environments including, Direct to warehouse and Distributors such as PSC, UNFI, Purity Life and Nationwide within Canada.Accomplishments:* New Listing Successes: consistent approach to new product opportunities by working closely with Clients, Client Managers, Distributors and Customers to uncover opportunities for new listings and distribution* Value-added Promotions: working with Customers, Clients and Distributors on value-added promotional opportunities to drive incremental volume. For example, we\'ve established, for the past 2 years, a \'May Celiac Awareness Month\' promotion to showcase our Clients\' Gluten Free products, creating an opportunity for consumers to buy these products, resulting in a donation to the Canadian Celiac Association. This has been very successful in highlighting our Clients\' Gluten Free products to the consumer, and raising money for the Canadian Celiac Association.

University of Alberta

Bachelor of Commerce