Guy F.

WORK HISTORY

EDUCATION

ABOUT GUY F.

I\'m a marketing and growth leader with 15+ years experience, specialised in cross-channel acquisition, retention and monetisation at leading startups, scale-ups and established tech companies across Europe and the US.Most startups and scale-ups know that finding the right growth levers can have an outsized impact on their business. The challenge is how to prioritise, build the right systems, and execute without burning through budget or team bandwidth.I\'ve spent 15+ years solving this problem, my specialty is helping turn scattered marketing tactics into coherent, scalable growth engines that drive impact.Business impact- 10× revenue growth in 10 months for a B2B marketplace at 65% lower cost per customer- 8× YoY ecommerce growth in under 12 months for a D2C brand- 4× increase in sales-qualified leads at 50–90% lower cost per SQL for a B2B scale-up- 2× paid subscriber growth in under 2 months for a consumer subscription businessWhat that looks like in practice:I typically work with companies at inflection points, preparing for scale, entering new markets, launching monetisation, or needing senior marketing leadership. The work ranges from building acquisition strategies from scratch to optimising retention engines that already have traction but aren\'t reaching their potential.My approach:I start by understanding the specific context, not applying a generic framework. Every company has different constraints, advantages, and market dynamics. What I bring is a full-funnel perspective (acquisition, retention, monetisation), hands-on execution experience, and the ability to move quickly from strategy to implementation while building sustainable processes.I\'m currently open to considering full-time senior Marketing roles, as well as select fractional and interim engagements.Based in Berlin, open to remote and international roles. Feel free to connect and send me a message, whether you\'re hiring or looking for fractional support.