Guy Wellesley
Product Designer @Flipdish
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WORK HISTORY
Product Designer @Flipdish
Norwich, GB
Working at senior level within the team I have- Shaped product vision across multiple squads, driving the online ordering ecosystem (B2B & B2C)- Defined AI onboarding strategy to reduce churn, improving website quality and increasing conversion- Redesigned loyalty & voucher system across both client tools (B2B) and ordering journeys (B2C),boosting AOV by 5%, increasing voucher engagement by 25%, and cutting SMS costs by 40%- Scaled design systems with tokens to support 500+ client websites across web, iOS, and Android- Partnered with PMs/engineers on roadmaps, ran design sprints & research workshops, delivered visionprototypes & user tests to de-risk strategy- Mentored junior designers, embedding design thinking and experimentation to elevate team culture.
EDUCATION
Norwich University of the Arts
Bachelor of Arts - BA, Graphic Communications
SKILLS
ABOUT GUY WELLESLEY
Designing for Impact | Product Designer Specialising in Strategy, Craft, & Growth
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