Guy Shepherd
Category Management Specialist @The Partnering Group
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WORK HISTORY
Category Management Specialist @The Partnering Group
Partner in TPG’s International practice.Delivering Category Management consulting and training for both Retailers and Suppliers, in over 20 International Markets for more than 20 different clients.More than 20 years experience in category management, shopper marketing, shopper insights, as well as account management and brand marketing experience.A passion for the shopper, driving simple actionable insight, and delivery in a creative and engaging style.Areas of expertise include:Building Category Capability: Category & Commercial team capability, Shopper Curiosity & Insight, Compelling selling stories.Category Thought Leadership: Shopper Immersion, Category Inspiration workshops, Macro-Trend Generation, Category Reporting & ScorecardingCommercial Excellence: Strategic Planning & Channel strategy, Trade PR & Communications, Cost Increase Rationale, Category based new business development.
EDUCATION
Kingston University
Bachelor of Science (BSc), Business Information Technology
ABOUT GUY SHEPHERD
Partner with 10 years Management Consulting experience. Skilled in Retail Category Management, Customer, Category & Shopper Insights, Business Planning, Sales & Commercial Capability training. Partner in TPG\'s Retail & Customer Development Practices. I advise clients primarily in Europe & Asia. I advise clients across both Retailers and Manufacturers globally and at a market level building Category & Commercial Capability, on our clients journey towards Category Leadership. Since joining TPG, I have delivered Category Management consulting and training in over 20 International Markets for more than 20 different clients.
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