Guy Oekerman

Research Specialist @TEGNA

Lake Oswego, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2023 — Present

Research Specialist @TEGNA

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Lake Oswego, OR, US

Perform analysis of viewer data to find strategic opportunities for audience growth. Provide insights & recommendations to station leadership to leverage existing audiences as well as find market-level opportunities. Assist in creating data-informed decision-making processes with news leadership, marketing, and station leadership.Work closely with new audience data provider to understand methodologies, create meaningful KPIs, and possible leverage points to assist with the primary goal of audience retention and development.

EDUCATION

1984 — 1988

Oregon State University

BS, Exercise Science

N/A

George Fox University

MBA, Business

SKILLS

Digital MediaMarketing CommunicationsTelevisionAdvertisingSocial MediaMarketingDigital MarketingMedia ResearchBloggingOnline AdvertisingAdvertising SalesNielsenPublic SpeakingBroadcastLeadershipNew Business DevelopmentAccount ManagementMedia PlanningMarketing StrategySocial Media MarketingManagementStrategyNew Media

ABOUT GUY OEKERMAN

I’m seeking a Director of Operations role at and am the perfect fit for this role because…

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