Guy Oekerman
Award-winning account leader and service expert | Effective in bridging the gap between product, users, analysis, and outcomes
- Role
- Research Specialist at TEGNA
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
About Guy Oekerman
I’m seeking a Director of Operations role at and am the perfect fit for this role because…
Experience
Research Specialist
Oct 2023 — Present · Lake Oswego, OR, US
Perform analysis of viewer data to find strategic opportunities for audience growth. Provide insights & recommendations to station leadership to leverage existing audiences as well as find market-level opportunities. Assist in creating data-informed decision-making processes with news leadership, marketing, and station leadership.Work closely with new audience data provider to understand methodologies, create meaningful KPIs, and possible leverage points to assist with the primary goal of audience retention and development.
Education
Oregon State University
BS, Exercise Science
1984 — 1988
George Fox University
MBA, Business
Skills
- Digital Media
- Marketing Communications
- Television
- Advertising
- Social Media
- Marketing
- Digital Marketing
- Media Research
- Blogging
- Online Advertising
- Advertising Sales
- Nielsen
- Public Speaking
- Broadcast
- Leadership
- New Business Development
- Account Management
- Media Planning
- Marketing Strategy
- Social Media Marketing
- Management
- Strategy
- New Media
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