Guy Mannshardt Bricio

Group Creative Director @Grey

NY, US

Creative lead on the launch of VABYSMO in the US (DTC), which became the biggest launch in the last 20 years in Ophthalmology with the campaign “Open Up Your World”. Helped grow the business from 800 million to 2 billion becoming a real challenger brand against main competitor EYLEA.• Currently managing over 30+ creatives.• Helped to lead the creation of The Most Beautiful Sound campaign, the most awarded health campaign ever created by Grey NY.• Creative lead on GSK’s Shingrix US. Helped developing the “Shingles Doesn’t Care 2.0” campaign.• Creative lead on the pitch for AstraZeneca to partner with NHL for Hockey Fights Cancer. Helped develop the cancer screening campaign “Get Body Checked”.• Creative lead on Genentech’s Alzheimer’s unbranded effort. Helped develop the campaign “All in for Alzheimer’s”.• Led multiple successful new business pitches across different categories (DTC and HCP) such as Johnson & Johnson, Galderma, Hockey Fights Cancer for the NHL and AstraZeneca\'s Izervay.• Other clients include UPMC, Galderma, Novo Nordisk, ASCO and Change the Ref.• Helped the agency win over 30 awards in relevant shows including a Grand LIA and a gold Cannes Lion.

Pontifícia Universidade Católica do Rio de Janeiro

Bachelor's degree