Guy Dixon

Head of Price & Promotions @Holland & Barrett

Nuneaton, GB

Business Lead for Strategic Pricing and Promotions: Driving strategic changes to pricing and promotional strategies, ensuring alignment with business objectives and optimising profitabilityFramework Creation and Governance: Creating and governing robust pricing and promotional frameworks, maintaining consistency, compliance, and a competitive market positionReporting and Performance Management: Developing, iterating, and running BAU reporting processes to deliver actionable insights and support data-driven decision-makingTeam Leadership: Leading a high-performing team responsible for streamlining promotional discounts, enhancing operational efficiency, and delivering measurable financial improvementsLoyalty Campaign Development: Working with Loyalty function to build commercially sustainable campaigns that drive customer retention, deepen brand engagement, and increase long-term revenue growthThird-Party Collaboration: Managing relationships with external data providers, ensuring the accuracy, relevance, and timeliness of data to support business goalsAdvanced Analytical Modelling: Using sophisticated analytical models to evaluate price elasticity, optimise price investments, and enhance margin incrementalityTech Development Leadership: Acting as the business lead for Tech developments related to pricing and promotions, ensuring user-focused design, seamless integration, and scalability