Guy Castranova

About Guy Castranova

Experienced Analytics Expert with a demonstrated history of working in the entertainment…

Experience

1. Head of Marketing

   Nyxl

   Oct 2022 — Present

   Set development strategy for two esports teams and three culture brands, with distinct approaches, goals and KPIs for different audiences and platforms across owned and paid.• Grew our Call of Duty team’s social accounts (NY Subliners) to the most viewed (20M unique views per month) in the CDL (Call of Duty League).• Led development, marketing and growth for a Web3 esports loyalty program that has been sold to over 10 esports organizations to date.• Responsible for analytics, campaign reporting and performance insights across content, influencer and commercial programs• Work closely with Chief Revenue Officer to ensure audience strategies and revenue opportunities are aligned and identify opportunities for growth• Collaborate with content leadership to inform creative, tone and brand decision-making around major tentpoles, content and long-term planning

Education

• Bucknell University

  Bachelor's degree, Business Management and Film Studies

  2007 — 2011

Skills

• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Auditing
• Loans
• Outlook
• Final Cut Pro
• Research
• Social Networking
• Social Media Measurement
• Marketing Strategy
• Microsoft Office
• Social Media
• Microsoft Word