Gustavo J. Planchart
Senior Commercial & Marketing Director | Fueling growth through innovation and breakthrough commercial plays | Builder of high-performing teams
- Role
- Head of Innovation at Diageo
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Gustavo J. Planchart
I’m a consumer-obsessed business leader who delivers impact by combining sharp insight, clear communication, analytical rigor, and a forward-thinking mindset.I have sat across the table from Fortune 100 execs, closing multi-million-dollar deals and shaping strategies that drive real business growth.With 18+ years in the Spirits and Beer industry - across global and in-market roles - I have led teams through volatility with agility and an entrepreneurial edge, consistently delivering results across multiple categories.I’m known for spotting risks and opportunities early, turning unexpected scenarios into commercial wins, and inspiring teams to raise the bar year after year.Core strengths include- General Management- P&L Ownership- Commercial & Marketing Strategy- Innovation & Portfolio Growth- Revenue Acceleration- Business & Category Strategy- High-Performing Team DevelopmentAlways open to new conversations and opportunities.Reach me at g••••••••@gmail.com. Let’s connect.
Experience
Head of Innovation
Sep 2022 — Present · Miami, FL, US
Responsible for the Innovation Business in Central America & The Caribbean, the Border (US side), and the Free Trade Zone.• Turned ambiguity into strategic clarity by shaping underdefined opportunities into focused innovation platforms, unlocking long-term value through collaboration and structured execution.• Made bold, consumer-led decisions that challenged convention – sharpening positioning, improving product-market fit, and accelerating impact where it mattered most.• Built scalable models that embedded innovation into the business – defining roles, KPIs, and ways of working to drive cross-functional alignment and consistent delivery at pace.• Used a test-and-learn approach to turn real business challenges into development engines – empowering teams to take ownership, grow capability, and lead with confidence.• Maintained business momentum in evolving landscapes by staying agile, fostering collaboration, and making decisive moves that protected value and delivered results.
Education
IESA
Master's degree, Finance, General
UCAB - Universidad Católica Andrés Bello
Engineer's degree, Industrial Engineering
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