Gustavo Anschau

Ai & Performance Marketing Manager @plstr.

Mannheim, DE

Design and implement AI workflows to improve marketing and sales processes. I identify business needs and create automated solutions that save time and improve performance- Manage and optimize search ad campaigns. I’ve helped increase contact requests by 65% while reducing cost-per-click by 41%- Set up and refine email workflows in HubSpot. The new strategies are reached over 65% open rates and 122% click rates- Plan and execute account-based marketing campaigns with the sales team, focused on high-value targets. Use AI to research additional data about each lead and create fully personalized emails. This increases our lead nurturing and helps move prospects down the funnel more effectively- Apply Generative Engine Optimization (GEO/AIO) strategies to make sure our content is more visible and usable in LLM like ChatGPT and Gemini- Support clients directly by consulting on strategy, measuring performance, and adapting campaigns based on results- Train teams on AI tools through workshops and hands-on sessions. I make sure everyone understands how to use AI to solve real problems and work more efficiently.

ILAC International College

Language Study, English Proficiency

ESPM

Bachelor's degree, Publicidade