Igor Gusev
Product Owner @YOC
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WORK HISTORY
Product Owner @YOC
Berlin, DE
YOC is a programmatic advertising technology company specializing in high-impact ad formats for mobile and desktop, serving premium publishers across Europe with its own SSP and DSPAs Product Owner, responsible for end-to-end ownership of the DSP platform, from technical development to operational launch and stakeholder management.– Orchestrated DSP development from alpha to production launch, coordinating distributed engineering teams through prioritization, release management, and technical alignment on OpenRTB standards– Led integration with SSP platforms (internal and external) for EU inventory, establishing technical requirements and coordinating integration tests and troubleshooting– Established operational foundation for production platform, including campaign manager onboarding, workflow processes, and reporting infrastructure (MySQL, PostgreSQL, BigQuery, Postman)
EDUCATION
Moscow Power Engineering Institute (Technical University)
Specialist, Automated Electrical Engineering Systems and Technologies
Moscow Power Engineering Institute (Technical University)
Bachelor, Electrical engineering, electromechanics, electrotechnologies
ABOUT IGOR GUSEV
For a long time, I sincerely believe that digital advertising and RTB technologies are perfect opportunities for independent content producers to continue doing what they like and monetize their passions without being tied to big corporations\' rules and restrictions.Therefore, since 2012, I have been working in AdTech and mobile technologies. During this time, I immersed myself in this area from different angles—creating mobile applications as a product/project manager, promoting mobile applications for developers from Russia, Europe, and Asia, and developing an independent DSP platform as well as one of the largest advertising sources in Russia.https://github.com/garregusev
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