Gus Iwanaga
VP of Product - Commerce @commercetools
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WORK HISTORY
VP of Product - Commerce @commercetools
Leading Product & UX for Commerce Products (AI, search, pricing & promotions, orders, cart, checkout, merchant center tooling, product data management, audit log, event store, design system, and more :)
EDUCATION
Massachusetts Institute of Technology
Global Entrepreneurship Bootcamp - Class 5, Certificate in New Ventures Leadership, Entrepreneurship/Entrepreneurial Studies
Massachusetts Institute of Technology
Becoming an Entrepreneur
Centro Universitário Senac
Bachelor's degree - Information Systems, Information Technology
ABOUT GUS IWANAGA
I’m a product leader and entrepreneur at heart, passionate about building AI-native products that scale and matter. With over a decade of experience at companies like Google, Zalando, and Zooplus, I’ve led cross-functional teams through the full product lifecycle—0-to-1 innovation, global scale, and organizational transformation. My sweet spot is at the intersection of AI, product, and strategy. I love turning emerging technologies into real-world solutions, blending deep user insight with bold execution. Whether it’s launching new platforms, scaling personalization systems, or building B2B capabilities, I thrive in fast-moving environments where ambiguity is the norm and impact is the goal. Outside of work, I’ve founded global tech-for-good initiatives and continue to explore how entrepreneurship and AI can shape the future of product development. Let’s connect if you’re building ambitious products—or looking to rethink what’s possible through AI and product leadership.
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