Gus Hilsdorf
Marketing Strategist | Brand Builder | Consultant | Product Developer | Data-Driven Storyteller
- Role
- Co-founder, CMO at Tiny House Chocolate
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Gus Hilsdorf
As an entrepreneur with several years of experience in retail e-commerce and more than 15…
Experience
Co-founder, CMO
Jun 2015 — Present · Santa Cruz, CA, US
Grew direct-to-consumer and wholesale sales by 60% year-over-year, expanding brand presence to 15 states and securing distribution partnerships.• Designed and executed Google Ads and Meta Ads campaigns, leading to a 35% increase in ROAS and a 20% reduction in CPA.• Optimized product packaging and brand storytelling, increasing customer retention by 45%.• Negotiated outsourcing contracts, reducing production costs by 30% while maintaining product quality.• Established a streamlined e-commerce system, boosting online sales conversion rates by 40%.• Led branding initiatives, increasing brand recognition and securing partnerships with 30+ retailers.Skills: Product Development, Branding, E-Commerce, Google Ads, UX, Marketing Strategy, Sales Operations, Outsourcing Management.
Education
Escola Panamericana de Artes e Design
Fotografia Analógica e Digital
2000 — 2002
Fundação Armando Alvares Penteado
Bacharel
2002 — 2006
Miami Ad School - ESPM
Business Entertainment
2010 — 2010
São Paulo Digital School
Facebook Marketing
2012 — 2012
DRC Consulting
Formação Desktop Publishing
2003 — 2003
Skills
- Art Direction
- Creative Strategy
- Photoshop
- Digital Marketing
- Typography
- Social Media
- Direct Marketing
- New Media
- Art
- Corporate Identity
- Graphic Design
- Creative Direction
- Illustrator
- Indesign
- Advertising
- Interaction Design
- Illustration
- User Interface Design
- Estratégias De Marketing
- Marketing Digital
- Mídias Sociais
- Estratégia Criativa
- Direção Artística
- Publicidade
- Design Gráfico
- Direção Criativa
- Marketing Direto
- Novas Mídias
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