Guruswamy Kethineni
Social Media Listening & Analytics | AdWords | SEO | Consumer Insights | Sprinklr, Brandwatch, Synthesio, Konnect Insights
- Role
- Digital Marketing & Analytics Manager at Concentrix
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Guruswamy Kethineni
Digital Marketing & Analytics professional with 13+ years of experience and having a…
Experience
Digital Marketing & Analytics Manager
Mar 2018 — Present
Overall responsible for delivery/solution for digital marketing channels like SEO, Social Media Analysis, Social Media Listening & Analytics along with People management, Account-based marketing, team management & others.Responsible to implement best-practiced international SEO for large websites like LG, Samsung, Hyunday, KIA etcConceptualizing and executing SEO & SEM strategies for improving website visibility and traffic.Conduct high-level Technical SEO Audit for client websites.Analysis of client website traffic using Google Analytics, Adobe Site Catalyst & Core Metrics reporting tools.Subject matter expert (SME) on industry-wide best SEO practices & implementationsExpertise in preparing Social Media Listening reports for Industry, Brand & Competition to help brand managers with their business strategiesProficiency in using the social media analytics tools like Netbase, Brandwatch, Synthesio and Konnect Insight to analyze social media mentions for Industry Research, Strategy Building, Campaign PerformanceConducting detailed analysis of Brand Health on social media by analyzing brand-related conversationsHelping brands to identify the opportunity areas to increase the positive consumer engagementAnalyzing & identifying potential influencers that best suited for the brand
Education
Sri Venkateswara University
Bachelor's degree
1999 — 2002
Skills
- Social Media Marketing
- Java Enterprise Edition
- Landing Page Optimization
- Ppc
- Online Marketing
- Sem
- Digital Marketing
- Web Analytics
- Team Leadership
- Javascript
- Google Analytics
- Search Engine Optimization (SEO)
- Html
- Video Advertising
- Google Adwords
- Google Webmaster Tools
- Strategic Planning
- Email Marketing
- Mysql
- Sdlc
- Pay Per Click (Ppc)
- SEO
- Online Advertising
- Java
- Search Engine Marketing (Sem)
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