Gururaja Murthy. D

About Gururaja Murthy. D

My passion for digital marketing led me to work for companies that are in their way…

Experience

1. Founding Partner

   Digifoster Ad Solutions Llp

   Feb 2018 — Present · Bengaluru, IN

   Generated additional revenue for a D2C brand in 9 months by improving ROAS of Meta Ads from 6.08 to 7.1 Generated ₹4.75 Cr revenue with ₹66.08 Lakh ad spend @ an avg ROAS of 7.18 for a D2C fashion brand. Successfully grew a D2C Food & Beverage brand into a thriving business, achieving a steady monthly sales of one million rupees right from its inception via Meta ads. Implemented effective strategies & generated leads for a single brand for webinars, courses, and more. Achieved an ROAS of up to 19.46 for a D2C brand in remarketing campaigns. Reduced lead costs by up to 38.8% by utilizing lookalike audiences. Managed and monitored ad budgets of up to INR per day to ensure positive ROAS. Helped in increasing awareness of a medical product with a 7.67% increase in estimated ad recall lift. Utilized A/B testing and other analytical tools to measure and improve ad performance. Created 2500+ designs in Canva to use as ad creatives & social media posts. Created high conversion landing pages on WordPress using the Divi theme to generate high-quality leads. Consulted 30+ brands for their digital marketing activities. Successfully assisted over 20+ clients in expanding their businesses through effective paid advertisements. Verticals worked with: F&B, Education Institutions, Finance, Boutique, Travel, Medical, etc.

Skills

• Teaching
• Powerpoint
• Microsoft Office
• Program Management
• Windows
• Renewable Energy
• Autocad
• English
• Engineering
• Cfd
• Microsoft Excel
• C
• Project Planning
• Microsoft Word
• Project Management
• Wind
• Physics
• Research
• Mechanical Engineering