Gurukarthikeyan Naidu

About Gurukarthikeyan Naidu

Seasoned Business and Marketing Analyst with 15+ years of progressive experience in enterprise software, B2B sales, digital finance, and industrial sectors. Excel at bridging business needs with technical solutions through requirements analysis, process optimization, and data-driven insights to drive efficiency, revenue growth, and customer satisfaction. Passionate about leveraging tools like Power BI, SQL, and JIRA to deliver strategic impact in dynamic environments.Core ExpertiseProven track record in high-stakes roles across ERP implementation, sales leadership, and marketing strategy.Spearheaded requirements gathering and BRD/FRD documentation at AIbond (Senior Business Analyst, 2022-Present), collaborating via JIRA, Confluence, and Slack to map processes, conduct UAT, and deploy automation solutions enhancing profitability.Managed product marketing at Electronica Finance Ltd.(20••••22), expanding channel networks, executing BTL campaigns, and using Power BI for KPI analysis to boost lead generation and market presence.Led sales for Bajaj Finserv (20••••21) across Coimbatore-Chennai, directing 25 executives and 110+ dealers with SFDC, achieving targets through campaigns and forecasting.Key AchievementsDelivered measurable results in sales, operations, and analytics, earning accolades for innovation and leadership.Onboarding Project Lead (2023) and Overall Best Employee Division Two (2024) at Memstech; Most Innovative Employer of the Year (2021) at prior role.​Grew regional revenue in textiles/packaging at Shree Ganesh Labels (Marketing Manager, 20••••16), Mayur Ply (Sales Executive, 20••••15), and Coats India (Sales Officer, 20••••14) via B2B channel expansion and trade promotions.Built performance dashboards in Power BI/SQL/Excel, enabling data-informed decisions and process improvements across fintech and manufacturing domains.Technical SkillsAdvanced proficiency in tools essential for business analysis and operations.Category SkillsAnalysis Tools - Power BI, SQL, MS Excel (Advanced), SFDC​Collaboration- JIRA, Confluence, Slack​Documentation- BRD/FRD, Process Mapping, UAT Coordination​MBA (Marketing & Finance) and B.Sc (Computer Technology, Anna University) fuel strategic mindset. Fluent in English, Tamil, Telugu; based in Coimbatore. Eager to connect on LinkedIn for BA opportunities in SaaS/ERP.

Experience

1. Business Operations & Project Management Sales, HR, and Process Optimization Ai & Tech Enthusiast

   Aibond

   Nov 2022 — Present · Coimbatore, IN

   As a Analyst at AIBOND, a growing software company, I play a cross-functional role supporting and aligning the company’s strategic goals across HR, Operations, and Marketing domains. My core responsibilities are centered around process design, system improvement, and cross-departmental collaboration, ensuring a data-driven and efficient workplace. Core Responsibilities: HR Analytics & Process DesignDesigned end-to-end onboarding & offboarding workflows, automating touchpoints across HRIS tools.Implemented KPI tracking dashboards for performance evaluation and employee engagement metrics.Supported policy documentation and ensured compliance alignment for hiring, appraisal, and grievance redressal systems. Operational Excellence & Process ArchitectureDeveloped SOPs and operational frameworks for internal teams and client-facing delivery models.Conducted time-motion analysis and introduced workflow automation tools to cut process inefficiencies by 30%.Coordinated with engineering and support teams to define SLAs and escalation matrices. Marketing Coordination & Campaign AnalyticsCollaborated with digital marketing teams to plan and track SEO campaigns, webinars, and B2B outreach funnels.Created centralized campaign tracking sheets for social, email, and content initiatives using Google Analytics & CRM data.Contributed to content operations, ensuring timely releases of blogs, newsletters, and product updates.🧠 Key Impact Areas:Process StandardizationCross-functional Reporting DashboardsInternal Communication WorkflowsStrategic Support for Growth & Hiring InitiativesGo-to-Market Support Enablement

Education

• Bharathiar University

  Master of Business Administration - MBA, Business and Personal/Financial Services Marketing Operations

• Anna University Chennai

  Bachelor's degree, Computer/Information Technology Administration and Management